BOOK REVIEW
What Management Is
What Management Is would be a good choice for someone who wants to read a well-written, accessible introduction to management. The book is written idealistically: Magretta conveys why what managers should do is worth doing, and presents examples of how businesses can benefit when they correctly follow basic management principles. Magretta writes simply, directly, and clearly about her managerial ideals, and keeps the book focused on what should (and sometimes does) happen, without descending into the often ugly and messy details of what can go wrong, and why it goes wrong. As long as the reader keeps in mind how much is not in the book, any reader could benefit by reading what is there.
Review posted: 24 December 2002
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